Based in Amman, Jordan

Connecting Capital,
Startups & Global Markets

Two decades of experience bridging humanitarian logistics, private capital, and global B2B markets. From securing investor funding for startups to launching international medical device operations across 20+ countries.

Startup Fundraising Global B2B Matchmaking Medical Devices & Healthcare Investment Advisory
Sari Traih - Business Leader
0
Countries & Counting
0+
Countries Operated
Millions
Tonnes Moved
Dozens
Companies Sold
Global
B2B & Investor Network
Strategic Advisory

Capital, Startups & Global B2B

Beyond logistics and supply chain, I act as a trusted bridge for founders, businesses, and investors looking to scale across international borders.

Startup Fundraising

Connecting promising startups with the right venture capital, angel investors, and institutional funding. I help founders navigate the fundraising process and secure the capital needed to scale their vision.

Global B2B Matchmaking

Facilitating high-value B2B connections and strategic partnerships across international borders. Bridging supply and demand globally by introducing the right businesses to the right markets.

Financial Investment Advisory

Guiding businesses and projects to secure financial investment. Acting as the trusted intermediary between capital seekers and global investors, ensuring deals are built on mutual trust and solid fundamentals.

Global Footprint

Operating Across Four Continents

From the bustling ports of Hong Kong to the border crossings of Jordan, from Gulf capitals to European markets — building connections where they matter most.

Middle East & Gulf

JordanBase
Saudi ArabiaActive
UAEActive
QatarActive
KuwaitActive
BahrainActive
OmanActive
IraqField Ops
SyriaBorder Ops
TürkiyeActive
10+
Countries in Region

Europe & Africa

LibyaField Ops
EgyptActive
TunisiaActive
ItalyActive
Lithuania10 Years
MaltaEntity
ZambiaOperations
7
Countries

Asia & Americas

Hong KongOffice
KazakhstanActive
United StatesBuyers
VenezuelaActive
Antigua & BarbudaEntity
Asia-PacificNetwork
6+
Countries & Regions
The Background

Operating at the intersection of capability and capital

Sari's career began in engineering and telecommunications before pivoting in 2009 toward regional sales and supply chain. At BCI Group, he built a regional supply chain function from zero, managing a portfolio worth hundreds of millions of dollars across markets where logistics is a daily negotiation with borders and security.

This expertise carried him into humanitarian logistics at scale. As Senior Supply Chain Director at ACLS Group, and later Deputy Head of Supply Chain for the World Food Programme's Jordan Country Office, he managed the region's most demanding corridors — including the Gaza emergency corridor — moving millions of tonnes of freight and humanitarian cargo over two decades.

"The most valuable position in any market is the one that connects the people who have capability to the people who have capital."

Since 2010, the throughline has been clear: identify where capability gaps and capital surpluses sit on opposite sides of a border, and build the bridge between them. This has manifested in dozens of companies and factories across Europe and Asia being introduced, negotiated, and sold to partners in the Gulf and beyond — deals that turned less on the asset than on whether anyone in the room was trusted by both sides.

Parallel Engagements

SingularityNET

AI Solutions & Business Development Director (2017–2020). The decentralized AI network behind Sophia the Robot.

Broadcast Infrastructure

Global Radio (Jordan) & Radio Ritim (Turkey), 2014–2020. Systems built and operated across two countries.

Portfolio & Practice

Building Today

Co-founding, advising, and transacting across the seams between Gulf capital and Levant execution.

Pierce Surgical (PSC Arabia)

Managing Director – Arabia

Leading business development and market entry for the PSC Group of medical device companies across the Gulf Region. Leveraging a deep network across Saudi Arabia, UAE, Egypt, Iraq, and Kuwait to launch medical devices, services, and regenerative medicine solutions.

Cross-Border Transactions

Origination & Sell-Side

Dozens of companies and factories across Europe and Asia introduced, negotiated, and sold into international markets.

Taqat

Co-Founder & Managing Partner

Saudi-registered holding platform carrying Jordanian companies into the Saudi market through AI and fintech subsidiaries.

BKTrack

Co-Founder

Bilingual, multi-tenant SaaS platform bringing structured 360-degree feedback to corporate HR teams across MENA.

Amida Trade

Founder

Trading and logistics house connecting Jordanian and regional supply capacity to international buyers.

Thakaa AI

Founder & Owner (2018-Present)

Dubai-based AI solutions company providing innovative artificial intelligence services and consulting across the Gulf region.

Independent Advisory

Principal

Embedded commercial bridge between private-sector suppliers and UN and NGO procurement systems.

Credentials

Qualified for Complexity

Education

  • MBA
  • BSc Electrical Engineering

Certifications

  • CSCP — Certified Supply Chain Professional
  • SCOR-P Certification

Languages

  • Arabic — UN Level IV
  • English — UN Level IV
Contact

Let's Build the
Bridge Together

Open to conversations on startup fundraising, global B2B partnerships, financial investment, and strategic market entry across 20+ countries.

Amman, Jordan — Operating Across 20+ Countries